😎 Parle-G is a brand of easily available and affordable packet of biscuits to some and an emotion to others. As the biscuit staple thrived for 25 years without changing its price, how Parle-G is still available for Rs 5 ??
In the year 1994, the price of a small packet of Parle-G was Rs 4 and it remained that until 2021, when it was hiked by a rupee. As of today, a small packet costs Rs 5. Still the biscuit packet is small which nicely fits in your hand. Majority of us would perceive it that way and Parle knew it very well.
Therefore, instead of hiking the prices, they slowly and steadily kept reducing the size of portion over time, maintaining the perception of small packet.
It first started with a portion of 100 gm and a few years later they made it 92.5 gm and then to 88 gm and as of today, small packet that costs Rs 5 weighs 55 grams, which is a good 45 per cent reduction from what they had started with in 1994.
This technique is called – “graceful degradation” where something not so desirable happens so steadily that the consumers don’t feel the consequences of it. 😎😎
Information Source :- moneycontrol.com
Image source :- Google images
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